SEM Days – totul despre SEO, PPC & SOCIAL MEDIA, 5 – 6 iunie 2012

SEMDays.ro este prima conferinta de search engine marketing (SEO si PPC) din Romania, organizata de 2Parale, potrivita atat pentru oamenii de marketing cu experienta in online, cat si pentru cei aflati la inceput de drum in acest domeniu. Pe parcursul a 2 zile de in luna iunie, mai exact pe 5 si 6 iunie 2012, veti avea parte de sesiuni interactive, studii de caz si discutii care vor dezvalui tehnici si secrete pentru o campanie de succes.

SEM Days - totul despre SEO, PPC & SOCIAL MEDIA, 5 - 6 iunie 2012

SEM Days aduce in premiera in Romania experti cu autoritate la nivel international in search engine marketing (SEM). Phillip Nottingham de la agentia britanica Distilled, Paul Rouke de la PRWD, Gary R. Beal de la VanguardSEO, Mike Litson de la Blueclaw Media, plus specialisti renumiti in comunitatea SEO ca Ralph Tegtmeier – aka Fantomaster si Julia Lukyanova – aka IrishWonder ce vin la Bucuresti cu solutii si secrete pentru evidentierea unui brand pe motoarele de cautare, cresterea traficului si conversiilor. Rand Fishkin, unul dintre fondatorii SEOmoz va fi prezent si va raspunde intrebarilor voastre via Skype.

Evenimentul va avea loc pe 5 – 6 iunie 2012 si puteti sa luati bilete cu 10% discount daca veti folosi la inscriere codul promotional LTALOI, indiferent daca veti alege sa participati la conferinta, la conferinta si workshop-uri – ambele zile, sau veniti doar la un workshop.

O conferinta pe care nu o voi rata, si va sfatuiesc si pe voi sa faceti la fel ca mine. Sa fiti prezenti sala!

PS. membri 2Parale, atat afiliati cat si advertiseri, au 20% discount pentru participarea la SemDays

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Un cadou de Craciun pentru cititorii mei

Un cadou de craciun de la mine pentru voi! Sarbatori Fericite si un an 2012 cu o crestere a profitului maxima!

 

  1. The Ultimate Conversion Optimization Reading List
  2. 50+ Awesome Posts on Conversions
  3. The Missing Google Analytics Manual
  4. On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]
  5. 25 Tips For Giving Your PPC Campaigns a Boost

 

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How to avoid fake conversions in AdWords – missing metric: conversion name

Google AdWords can import conversions from Google Analytics, which is a very good thing. But if you are an old customer and you already have a conversion code on your thank you page, and now you’re going to import conversions from Analytics, you’ll have twice that number of conversions: 1 from your old code in thank you page, 1 from your goal in analytics (if the goal is on the same thank you page). You may  triple your numbers if you are an online shop and decide to import also the e-commerce transactions (assuming you monitor e-commerce transactions as goals). So, with only 2 clicks more you just tripled your conversions number! Thus, some users are looking at the Cost per Conversion which could be wrong.. lower than real.

In fact, there is a missing metric hidden behind this problem. In Analytics you may have more than one goal, let’s say you are monitoring leads, or newsletter subscriptions, beside the e-commerce transactions. So, it would be nice to import them in Google AdWords. The problem in Campaign Reports, the main report used by majority of users, is that you cannot chose what very conversion you want to see there, or maybe split that number into particular conversions you are monitoring.  

So, next time you are importing conversions from Google Analytics in Adwords try to be careful and don’t do it without think a little!

[RO] Pe scurt si in romaneste.. daca esti magazin online si ai cont pe adwords, la care in trecut ai masurat conversia (cum este normal de altfel, obligatoriu as putea zice) prin cod de conversie pe pagina finala a comenzii, acel thank you page, si acum importi in Conversions la Adwords goal-ul de comanda, si mai apoi te hotaresti sa importi acolo si Tranzactiile de ecommerce, vezi avea acelasi lucru masurat de 3 ori. Iar in Campaigns, unde vezi costul per conversie te vei bucura pentru ca ai un cost de 3 ori mai mic. Atentie mare ce importati si ce nu importati din Google Analytics in AdWords. Spor la conversii!

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