Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending
RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.
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2008 Holiday Season To Date vs. Corresponding Days* in 2007 |
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|
Holiday Season to Date |
Millions ($) |
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|
2007 |
2008 |
Pct Change |
|
|
November 1 – 28 |
$10,839 |
$10,410 |
-4% |
|
November 27 (Thanksgiving Day) |
$272 |
$288 |
6% |
|
November 28 (“Black Friday”) |
$531 |
$534 |
1% |
*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 thru November 23, 2007)
Interesanta analiza celor de la ePayment din care reiese ca maximul in 2007 a fost aprilie/mai. Avand in vedere situatia economica mi-e teama ca anul acesta Pastele va castiga lupta cu Craciunul in termen de vanzari.
Sper sa ma insel…m-as bucura chiar!