Cel mai bun blog despre business, online business – roblogfest 2009

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Nu spun eu acest lucru ci juriul roblogfest 2009 care a decis ca, cel putin in acest an, am scris bine pe blog. Sper ca decizia lor sa fie impartasita cel putin de cititorii acestui blog (~300), cei care ma urmaresc pe Twitter (~750) si clientii mei (~…). Sunt multe alte bloguri despre business in blogosfera romaneasca care nu au fost inscrise in aceasta competitie anuala a blogosferei romanesti, multe din ele excelente pe domeniul respectiv.

roblogfest 2009Cei care imi citesc blogul stiu ca fac deseori referire la ele si ii indrum catre articolele care mi se par interesante si utile lor. Pe Twitter fac acelasi lucru, recomand deseori linkuri catre posturi interesante, fie din .ro fie scrise de profesionisti de afara. Nu stiu cum fac alti "bloggeri", sau profesionisti in domeniilor lor, insa eu am decis de multa vreme ca informatia trebuie sa circule, sa ajunga la cine are nevoie de ea. Share-ingul este mult mai important cel putin in timpurile web 2.0 (ar trebui sa va revizuiti parerea despre acest concept si sa cititi linkul de pe wikipedia) pe care le traim decat orice altceva.

In esenta nu sunt un blogger prin definitie, nu imi castig painea de toate zilele scriind pe acest blog, ci indrumand cativa clienti catre rezultate sper eu bune in businessurile lor. Niciodata nu  am considerat blogging-ul o meserie in sine, ci doar un instrument, un mod de a face share-ingul de care vorbeam mai sus. De foarte multe ori am definit blogging-ul ca fiind "revolutia gospodinelor" si imi face mereu placere sa explic de ce cred acest lucru (unul din defectele mele e ca vorbesc prea mult si fac articole lungi). Data fiind revolutia tehnologica la care asistam oricine, dar absolut oricine, are un cuvant de spus il poate exprima in exact 5 minute folosinf un serviciu de free blogging iar in urmatoarele 5 toata lumea il poate citi si adera sau nu la ideile respective. Blogging-ul este cumva o alta expresie a democratiei si a libertartatii de exprimare. Au altii studii de caz (Manafu, Dehelean) nu va voi plictisi eu aici de rezultate cu adevarat spectaculoase in viata de zi cu zi pornite de la un simplu post pe blog.

Revenind la subiectul acestui post, eu scriu aici despre problemele pe care le intalnesc in activitatea mea zilnica si mai ales in demersul meu de a-mi consilia clientii, in principal magazine online, deci site-uri de comert electronic. Nu toata lumea care a intrat pe acest blog zilele acestea si-a dat seama ce fac eu, in ce consta recomandarile pe care le fac si activitatea mea de consultanta. Sper sa fi avut rabdarea sa fi citit cele 7-8 cuvinte din headerul blogului, sub numele meu. 

Promit ca, macar pentru noii mei cititori care au aflat in ultimele zile ca exista si LiviuTaloi.ro printre cele peste 30677 de bloguri contorizate de zelist.ro, voi posta putin mai detaliat ce in business activez si de ce servicii beneficiaza clientii mei, sigur in speranta ca si ei vor deveni in timp prietenii mei. Da, toti clientii mei imi sunt si prieteni pentru ca nu fac deosebire intre daruirea pentru familia si prietenii mei de-o viata si clientii mei, sunt trup si suflet alaturi de anevoiosul proces catre succes.. ce rime fac, v-am zis ca imi place sa scriu.

Daca veti dori sa ma cunoasteti mai bine aveti mai multe variante

  • sa imi trimiteti un email si sa-mi spuneti despre businessul vostru, unde vreti sa ajungeti, ce idealuri aveti
  • sa imi dati un telefon, dar mai rar caci am timpul dramuit, prefer emailul ca si modalitate de contact
  • sa cititi acest blog, daca aveti rabdare si daca se potriveste scopului vostru si mai ales sa nu ratati un fel de CV scurt aici, in primul meu post pe blog
  • sau sa ma invitati la o cafea, am o cafenea preferata, Coffee & You (aka ex Via Cafee) in piata Unirii, ajung acolo repede cu metroul, nu intarzii niciodata si au un net decent prin wifi, caz in care ar fi bine sa-mi consultati agenda publica de pe acest blog
  • sa intrebati cativa din clientii mei ce parere au despre mine, insa va trebui sa ii cautati putin caci nu ii veti gasi explicit publicati in vreo lista aici
  • sau, de ce nu, puteti intotdeauna sa inchideti fereastra blogului si sa amanati momentul in care veti dori sa ne cunoastem.

Multumind organizatorilor roblogfest 2009 si juriului pentru increderea acordata, va invit asadar sa ne cunoastem

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PS. Si inca ceva, nu ma deranjati niciodata daca veti trimite un email. Veti primi un raspuns cu siguranta, chiar daca nu intotdeauna foarte repede. Mersi si sper ca nu v-am plictisit.

 

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How to track comments in WordPress as GOALS using Google Analytics

It’s important for a non-ecommerce site, such as a blog, to keep an eye on efficiency, how well it perform. One measure we can implement, one KPI is the number of comments. I think is important for o blogger to write as good as possible and try to have a lot of trackbacks or comments to that posts. So, I decided to try to measure this number of comments and puting in GA as a goal to my blog.

The GOALS can be implemented very easy in GA using 2 different URLs: one for the comment form (example-blog.com/write-a-comment.html) and the second one the url for thanking that the user has posted a comment (example-blog.com/thaks-you-for-comment.html). That is easy. But the WordPress has some other structure of capturing and posting a comment. Could be the Comment Goal deployed by using Regular Expressions but seems to me quite complicated, and not as good as this method: altering the GA tracking code and using some variable as comment-posted=true.

Step1: inserting a variable in the URL for tracking when a comment was posted

In wp-comments-post.php, which should be located in root, at line 72 (I have an old version of wordpress, so keep looking for redirecting which should be at the end of that file) we have the redirect to the same URL as the post after a comment is posted:

$location = ( empty($_POST[‘redirect_to’]) ? get_permalink($comment_post_ID) : $_POST[‘redirect_to’] ) . ‘#comment-‘ . $comment_id;

you shoud alter that URL and insert some variable, in my case comment=1:

$location = ( empty($_POST[‘redirect_to’]) ? get_permalink($comment_post_ID) : $_POST[‘redirect_to’] ) . ‘?comment=1’.’#comment-‘ . $comment_id;

Update: ERRATA 1 – in the new WP version I didn’t succeed to pass a variable using the URL, a get variable (there is a function called apply_filters() which strip my URL and wipe the string ?comment=1 from it). So I made some workaround using a cookie. So, for the 2.7 version of WordPress users put this line before the redirect took place:

setcookie(‘comment_posted’, ‘1’, time() + 40, COOKIEPATH, COOKIE_DOMAIN);

 

Step 2: Altering the tracking code for Google Analytics

Google Analytics has a function which track, or tag a page, it’s the same. The usual code for doing this is:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src=’" + gaJsHost + "google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXXX-X");
pageTracker._trackPageview();
} catch(err) {}</script>

and now you whish to capture that variable, COMMENT=1, which means you have a comment posted:
(the URL after a comment is made at this post should look like this http://www.liviutaloi.ro/2009/02/13/ how-to-track-comments-as-goals-in- wordpress-using-google-analytics / ?comment=1 # comment-1011)

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src=’" + gaJsHost + "google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXXX-X");
<?php
$comment=$_REQUEST[‘comment’];
// you look for that variable in URL, a GET variable
if($comment==1) {                                                                                                      
// see if it has the correct value of 1, means a comment just posted
?>
pageTracker._trackPageview("/thanks-for-comment.html");
// and then alter the URL that Google will record for this page, instead of the real URL
<?php } else { ?>
pageTracker._trackPageview();
// else, if it’s a normal URL, someone looking at this post, will not alter the URL recorded by Google Analytics
<?php } ?>
} catch(err) {}</script>

Update: ERRATA 2 – now, let’s read that cookie (this cookie will expire in 40 seconds, you could try to reduce that time, means that a user who post a comment with a frequency of 2 comments per minute it will record 1 Goal into GA – I put 40 seconds just to be sure that there is enough time for the browser to make that redirect, for slow connections)

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src=’" + gaJsHost + "google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXXX-X");
<?php
$commentposted=$_COOKIE["comment_posted"];
// you look for that variable in COOKIE
if($commentposted==1) {  
// see if it has the correct value of 1, means a comment just posted
?>
pageTracker._trackPageview("/thanks-for-comment.html");
// and then alter the URL that Google will record for this page, instead of the real URL
<?php } else { ?>
pageTracker._trackPageview();
// else, if it’s a normal URL, someone looking at this post, will not alter the URL recorded by Google Analytics
<?php } ?>
} catch(err) {}</script>

After 60 seconds that cookie will expire so, if the user post another comment we can track it as a Goal. Hope this version will run for all of you.

Step 3. Define your Goal into Google Analytics

Put as Goal URL: /thanks-for-comment.html, or whatever you defined as thank you page for a comment posted, give this Goal a name and that it’s all.

 

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