Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending

RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.

2008 Holiday Season To Date vs. Corresponding Days* in 2007
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.


Holiday Season to Date

Millions ($)



Pct Change

November 1 – 28




November 27 (Thanksgiving Day)




November 28 (“Black Friday”)




*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 thru November 23, 2007)

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One thought on “Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

  1. Interesanta analiza celor de la ePayment din care reiese ca maximul in 2007 a fost aprilie/mai. Avand in vedere situatia economica mi-e teama ca anul acesta Pastele va castiga lupta cu Craciunul in termen de vanzari.
    Sper sa ma insel…m-as bucura chiar!

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