Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

1 Decembrie 2008 - 14:21, 1 comentariu, 1,813 views

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Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending

RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.

2008 Holiday Season To Date vs. Corresponding Days* in 2007 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc.
Holiday Season to Date	Millions ($)
Holiday Season to Date	2007	2008	Pct Change
November 1 – 28	$10,839	$10,410	-4%
November 27 (Thanksgiving Day)	$272	$288	6%
November 28 (“Black Friday”)	$531	$534	1%

*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 thru November 23, 2007)

Mai multe aici: http://www.comscore.com/press/release.asp?press=2604

Un comentariu la “Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago”

Marius Says:
Decembrie 2nd, 2008 at 21:45
Interesanta analiza celor de la ePayment din care reiese ca maximul in 2007 a fost aprilie/mai. Avand in vedere situatia economica mi-e teama ca anul acesta Pastele va castiga lupta cu Craciunul in termen de vanzari.
Sper sa ma insel…m-as bucura chiar!

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